Musasa Gender Based Abuse campaign ad
ROLE: Illustrator, Animator
The Client
Musasa Project is a non-governmental organization that seeks to improve the girl child’s life in Zimbabwe through protection and awareness campaigns on abuse of all kinds.
The Brief
The Delivery
The project was aimed at all ages as the subject of sexual abuse or exploitation affects all ages particularly the female gender. We were handed the script and we set out to create a visual outcome that would satisfy the target audience. Our focus was on bright colours and simple illustrations. The delivery would carry a voice over but would also be able to communicate effectively without audio. This consideration would also help to connect with the deaf community which might have experienced some form of abuse.
The delivery was made in about a minute-long video filled with engaging visuals.